She wouldn't wear that on the This Morning sofa! Holly Willoughby slips into a negligee and stockings in sexy new shoot

As the queen of daytime TV, we're used to seeing Holly Willoughby looking prim and proper on the This Morning sofa.

However in a new photoshoot for The Hunger magazine, the mother-of-two sexes up her girl-next-door image as she poses in a black negligee, stocking and Christian Louboutin heels.

The 31-year-old struck a series of sultry poses in the black and white shoot taken by acclaimed photographer Rankin.

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Sultry: Holly Willoughby poses in a nightie, stockings and heels for the new issue of The Hunger magazine

During the shoot in an East London studio, for the 3rd issue of the biannual magazine, Holly sipped tequila to get her in the sexy mood.

 

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In one frame, Holly is seen perching on a table, while in another she reclines in a bathtub, highlighting her womanly curves in a black corset top and not much else.

Holly wears a variety of sexy ensembles for the shoot, including a low-cut black dress with sexy strappy heels and the minidress and stockings she is seen wearing in the main image from the shoot.

Hot mama! Holly shows off her stunning figure in a low-cut black dress in one frame for the shoot

Bath time with Holly: In another shot, Holly wears a black corset top which highlights her curves

Curvy girl: Holly smoulders for the camera as Rankin takes her picture for the magazine

In an interview with Glamour magazine earlier this year, Holly spoke about her sense of style, describing it as 'sophisticated, comfortable and sexy - in a comfortable way, not an overtly sexy way'.

She added: 'I know what works for my body now.

'As I've grown up, I definitely have become less experimental; I know what shapes work for me and what doesn't. I don't tend to follow trends anymore; I like to do my own thing with a nod to what's trendy at that time.'

Stating the obvious! Holly goes for flapper style as she sits in front of a huge 'HOT' sign

Boudoir chic: Holly gives the camera her best 'come to bed' eyes 

Tousled: Holly wears her blonde hair in loose, ruffled-up curls for the shoot